News & Articles
January 16th, 2007
What better time than the start of a new year to re-evaulate your business goals and systems? If you’re like me, you have ideas throughout the year on how you can change or improve your business or operations, but sometimes undertaking those tasks can be daunting. The new year is a great time to start fresh and get back on track if you’ve let things go previously. For me, my new year’s task has been to get my client contracts sent out and updated — an area where I’ve been lacking in previous years.
Whether you are in need of re-organizing, re-structuring or re-creating your business, 2007 is a great time to start! Take a few moments and think about your business and your goals, and where you can focus on change in 2007. If there’s any way that I can help, let me know!
A happy and prosperous 2007 to all!
December 1st, 2006
Effective immediately, my hours will be as follows:
Monday, Wednesday and Friday: 8 am to 5 pm
Tuesday and Thursday: By Appointment
I will be working as available on Tuesdays and Thursdays, but anything that must be done on those days will have be scheduled in advance so I can arrange accordingly.
December 1st, 2006
As we approach a new year, now is a good time to look at your marketing materials and see where you could stand to improve. Are your business cards outdated? Is your letterhead in a completely different design than your web site? Does your recent print advertisement clash with your web site?
Brand identity is essential to building your business. Proper use of your logo, colors, fonts, and images are required to build a cohesive image that is going to make an impact on your prospective clients. Mismatched marketing pieces can send the wrong message to your audience. Perhaps they think that you are just lacking in design abilities, but they could be left with the impression that you don’t have an attention to detail, or even worse, that you just don’t care.
Take some time this holiday season to look at all of the pieces of your marketing puzzle and how they relate to one another. Check for consistency in logo (you’d be surprised how many people have various versions on the same logo floating around!), fonts, colors, wording and overall presentation. If you find that your marketing materials are not leading to one cohesive image, pick your starting point – a favorite post card, perhaps – and work to build your image around that piece.
You’d be surprised what a difference a small investment in branding can do for your business image!
